Your digital marketing strategy most likely includes search engine optimization. SEO is very important for marketers. Optimizing the content of your websites, blogs, and pages will expand your reach and make your content visible to those who are interested in the topics you’re addressing. While there a lot of SEO tactics, here are 5 simple...
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Unlike most of us, social media does not wait till the new year to make changes and updates. We get notified to update an app every few weeks. These constant updates mean that our use of these platforms for marketing needs to adjust to the changes. Live streaming and augmented reality stood out in 2017....
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When you’re making your social media strategy for the new year, you’ll want to include these apps in your plan! 1. Facebook Some statistics to convince you: 32 billion daily active users on Facebook in 2017 50 million businesses have a page on Facebook 8 billion average daily views on Facebook 1 in 5 videos...
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What’s your favourite snapchat filter? Don’t worry if you don’t have one because…Snapchat will now let you create one…and so will Facebook. The latest in Facebook and Snapchat’s ongoing battle (or really just copying each other’s features): AR Studios. Both Facebook and Snapchat’s camera lenses feature a number of augmented reality filters that have grown...
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 If you’ve been on any social media platform today, odds are you have seen – maybe even watched – a video. Video marketing today is one of the most important content marketing strategies. From YouTube to Facebook to Snapchat, video marketing has been a popular tool among businesses as it helps with customer acquisition,...
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If you think your business or brand has exhausted all Facebook’s features in terms of marketing, think again. Facebook has proven it’s not going anywhere. The latest Facebook offering to the digital marketing world is now their popular Facebook Messenger tool. Of course, the app is not new, and most of us probably have it...
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Good content drives search results. And visually oriented pieces, like infographics, are particularly strong content because they combine the power of copy with the optical appeal of bold, graphic imagery. Infographics tell a story in a unique way, often distilling down a complicated topic to the most important ideas and explaining them with key visual...
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