The coming year is set to be the most exciting yet for the brand.
Over the course of 2018, we prepared the entrepreneurially-driven network to take a momentous step forward on their brand journey. And on January 7, 2019, months of strategic planning and execution culminated in their globally-inspired rebrand as Baker Tilly Canada.
As the sole Canadian representative of Baker Tilly International (the world’s tenth largest group of independent accounting firms) – last year the former Collins Barrow decided, with our support, to adopt the global network’s name and visual identity. It was the next logical move in their brand evolution, as they graduated from mid-market challenger to national leader, with international scope.
This was when the most exciting creative work began.
Our team of designers, copywriters and marketing professionals came together to relaunch the brand in record time (74 days!). We transformed the brand visually, while incorporating the key global message of Now, for tomorrow in all communication strategies. On the day the rebrand launched, we had effectively updated all major brand equity, while simultaneously introducing clients, contacts, the public and media to the newly minted Baker Tilly Canada.
“From coast-to-coast this new name and identity will serve as the launch pad for Baker Tilly Canada’s next stage of explosive growth and success,” said our CEO and Chief Creative Officer, May Katorji, “and as we have for the past decade, we will be by their side building on the brand legacy we created together while forging the new path ahead.”
“With the invaluable assistance of Mayk Ideas, our network has undergone a momentous shift in the past year and we will only expand on that brand visibility and reach in 2019,” said Baker Tilly Canada national chair, Grant Galbraith. “As always, we trust our extraordinary Agency of Record to help us pave a marketing and business development path that is strategic, innovative and authentic.”