Young Drivers “Unscripted”

ClientYoung Drivers of Canada
IndustryEducational Services
Revving up engagement

Young Drivers "Unscripted"

One of the most effective ways to tell your story is having your customers say it for you. YD brand advocates (a.k.a. program grads) were the stars of this video campaign, sharing authentic and meaningful stories to build an emotional connection with the next generation of drivers. Check out how YD green-lit these grads for success (and how we came along for the ride).