If you’ve read our Top Trends for 2018 blog, you’ll know Live Video Streaming is anticipated to gain popularity this year and become an important marketing tool.
If you’re still not ready to jump on the trend, here are some stats to help convince you:
- 70 billion
Dollars. 70 billion dollars. This is how much the live streaming marketing is expected to grow by, by 2021. While the market is already profitable, it’s expected to continue to grow and as more brands and companies jump on the trend.
- 83 minutes
In the first quarter of 2017, users in the United States aged 18-24 watched 83 minutes of video content on smartphones weekly. This reaffirms that users consume video content better than most types of content.
With the average user’s attention span getting shorter, marketers need to find ways to keep users captivated. Live streaming might be the answer we’ve been waiting for. Live Videos on Facebook are watched 3x longer than regular videos.
- 360 million
This is how many people regularly tune in to watch Facebook’s live videos. If these numbers manage to convince you to include live streaming in your marketing plan, it would be best to start with Facebook. It integrated Facebook Live very well within its platform and already has an audience for this feature.
Users would now rather watch a live video from a brand than read a blog, or at least 80% of them would. Do you need more convincing? Keep reading.
In fact, 82% of those users would prefer watching a live brand video over any type of social posts.
Live streaming is one of the best things to happen to consumer engagement. Live videos on Facebook saw users commenting at 10 times the rate they did on regular videos uploaded. Interaction in real time has a certain appeal to Facebook users. It provides a dynamic environment most users want to be a part of. This is why live streaming can be an affective engagement tool.
- 200 million
here of live videos, Instagram is a key player. One main reason for that is that around 200 million users watch Instagram Live.
Conversion! Any marketing efforts are most likely done to increase conversions. Live streaming helps with that too. 67% of internet users who watched a live stream video of an event purchased a ticket to a similar even the next time it took place.
Sources for stats: