Snapchat introduced stories in October 2013
Instagram introduced stories in August 2016
Facebook and Facebook Messenger introduced 2017
If you’re not using stories in 2018, you might be behind.
Stories are the new hot feature for brands to engage with their audience. The movement of using stories to market developed with the boom of Instagram stories. While stories do exist on Facebook, it is not the brands’ (or users’) go-to platform for marketing through stories. Have you ever really posted a story on Facebook?
If you have, you’re one of few.
Brands mainly market or communicate with their audience though Snapchat and Instagram stories.
The stories feature on the two platforms are very similar (mainly because they keep copying each other); but still they serve different demographics and different companies. Snapchat is more popular among younger demographics especially teenagers. Media companies like Buzzfeed, and other magazines, have enjoyed high exposure and engagement with audience through Snapchat’s discovery section. Instagram stories better serve retail, fashion, and fitness pages. Brands on Instagram target an older demographic than that of Snapchat’s.
So why would you want to market through stories?
For a little while, the link feature was exclusive to Instagram, but it is now a feature on Snapchat too introduced with the new update. And there is no follower minimum for it!