3 Tips To Master Engagement Through Visual Marketing

Are you struggling to capture your audience’s attention? Well, we’re here to help make your life a little easier.

If you’re wondering what social media engagement really means, let’s break it down into simple terms.

Just like a relationship, engagement begins with a strong foundation and is built up over time by establishing and maintaining connections. Ultimately, social media engagement is the first step to building a great customer experience.

Visually, there are a few things you can do to ensure the customer enjoys their experience, even if it is just through your online platforms.

1. Get Personal

   Making sure your visual brand is dynamic, personal and cohesive is an essential part of any successful engagement strategy. But customers also don’t want to feel as if the visual content they’re seeing is too repetitive. If this is the case, your engagement is almost guaranteed to decrease. So make sure your look and feel is true to your brand, while infusing your feeds with compelling new content every once in a while.

2. Videos

   Videos have been proven time and time again to increase engagement. Instead of just taking pictures of your staff or events, for instance, showcase them in action! The more natural, (i.e. not posed) your video content seems, the more authentic your offering will be. Don’t be afraid to push boundaries either – think outside the box to come up with informative, fun (or funny!) video content that provides value to your clients or customers.

3. Infographics

   They may not be new, but infographics are tried, tested, and true – as long as the content and design is relevant and eye-catching. Statistics show that people engage with infographics 3x more than any other type of content. Not only are they a fun way of displaying information, but with the data being so useful and appreciated, they’re a fantastic engagement tool!