If you’ve been on any social media platform today, odds are you have seen – maybe even watched – a video. Video marketing today is one of the most important content marketing strategies. From YouTube to Facebook to Snapchat, video marketing has been a popular tool among businesses as it helps with customer acquisition, brand awareness, and more. 83% of businesses believe that videos have helped improve their ROI.
If you’re still not convinced, here are 7 more stats to prove that video is a key player in the content marketing space, and should be in your next marketing plan.
1. 100 million
Now, that’s an impressive number. 100 million internet users watch at least one video day. A large percent of these users are most likely looking to buy a product or service. If there was a video ad, or a video explanation, for the product or service, it would likely direct their purchase decision in favour of buying the product or service.
2. 53 times
One of the essential parts of a content marketing strategy is improved SEO. If you have a video embedded on your website, or Facebook page, you are 53 times more likely to show up first on a Google search
People tend to scroll over text-based content as it is not quick to grab their attention. However, 65% of users watch more than ¾ of a video, thus increasing their chance of engagement, and possibly a purchase decision.
4. 10 x
Video content increases engagement with customers as audiences are 10x more likely to share, embed, and comment on a video than other social media posts.
Customers who watched an explainer video of a product or service were 64% more likely to actually buy the product/ service.
Capturing a user’s attention with a video, that is on your landing page for example, can help increase conversions by 80%. A high conversion rate indicates that your market strategy is effective.
7. 4 billion
This is the number of daily video streams on Facebook. If you plan to take advantage if video content marketing, start on Facebook. Not only does Facebook have large amounts of targetable consumer data, but it places a great weight on videos. This can help businesses increase their reach, relevancy, and distribution.
Conclusion: Video marketing is the leading strategy in helping brands grow, reach new audiences, and increase sales. All social media platforms – Facebook, Twitter, Instagram, and Snapchat – support videos, and each platform use videos differently. Businesses should take advantages of the benefits of video marketing, and get on the trend!
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