7 Facebook ad TIPS & TRICKS to boost Click-Through Rate

1. THINK SHORT

Brief Facebook posts get the highest CTR rates. Engagement also skyrockets when post length is limited. For instance, very short posts can earn up to 86% more engagement. Ensure each section of your ad – the text, header and link description – are all reasonably short.

2. GO BOLD

Use images that are more eye-catching, with bright or contrasting colours for instance. 

3. INCITE ACTION

Add a Call-to-Action button to your image such as “Download Now” or “Watch Video.”

4. TRIGGER ENGAGEMENT

Add a click-trigger to your image, for example an “Online Exclusive” button that will make users want to learn more.

5. HURRY THEM UP

Create a sense of urgency or scarcity with copy on the image, such as “Free Shipping | 72 Hours Only.” 

6. PROVE IT

If you’re offering a deal, you may want to consider including “proof” of value. So this could be a testimonial photo or video, or a positive mention of your brand or product by media and influencers. 

7. FAITH IN NUMBERS

In your headlines, include numbers such as discounts, success metrics and studies that showcase the value of your product or service – or the number of people already using it.

7 Facebook ad Tips & Tricks Ebook
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